How to free yourself from corpspeak
and connect with your reader
Alienating gobbledygook and meandering messages that make people switch off — such boring biz babble is rife in modern life. Gain the confidence to break free from office jargon for ever — and please your readers every time. Among the things you’ll learn are:
- Why some writing is a pleasure to read — and some is just plain painful
- How to cut through the crap and get to the point
- Good words, bad words and how to tell the difference
- The basic grammar knowledge that can help you get your writing “gym-fit”
- How to engage — not alienate — your reader
- The secret word professional copywriters use to give their writing “charisma“
- Why grandma is every writer’s secret weapon
- How to measure your writing’s readability
