October 1st, 2015
I’ve put together a list of all the writing tools and resources I recommend to my students and the business people I coach (and that I use every day!) Here’s the link to its permanent page:
38 Powerful Writing Tools for More Persuasive Writing
The list features books, articles, websites and free plugins. All of which will help you to write more quickly, accurately and persuasively. Check it out for help with: Read the rest of this entry »
August 4th, 2015
The executive summary is the most important part of any business report. Why? Because it’s the one part of the report everyone will read. For some people it’ll be the only thing they read. Actually, make that most people. Read the rest of this entry »
July 28th, 2015
Not being clear about why you’re writing is a mistake business writers make all the time. In presentations. In emails. On website landing pages. And, most of all, with report writing.
But it’s a mistake that will sap your report writing of all impact. By which I mean your power to persuade. Because the goal of all business writing – including reports is to persuade. Read the rest of this entry »
July 20th, 2015
Photography by Wil Stewart
Is it normal to write so slowly? How can I write more quickly? These are the questions my coaching clients always ask.
Like most people, it seems, they think they write more slowly than the average writer. Research shows most people also think they’re an above-average driver. Statistically, neither belief can be true. Read the rest of this entry »
July 16th, 2015
The Good Copy, Bad Copy blog just got a facelift – and to celebrate, I’ve created a free ebook packed with 200 writing tips for you to download now.
Some of the 200 writing tips you’ll find in this book
Read the rest of this entry »