March 7th, 2013
Last week, the Investment Management Association (IMA) announced it was renaming a particular type of investment.
From now on, says the trade association for investment managers, the “Absolute Returns Sector” will be known as the “Targeted Absolute Returns Sector”.
The reason for the rename? With rumblings of another mis-selling scandal in the works, the IMA wanted to make it absolutely clear that if you put your money in these investments, you might lose some of your dosh.
In what sensible person’s head does “Targeted Absolute Returns Sector” say “you might lose some of your dosh”? Read the rest of this entry »
March 1st, 2013
We often talk on this blog about how having real people tell their stories can be a great way of getting a message across. We also talk a lot about the power of short, simple, human words.
This new video, designed to raise awareness about the symptoms of ovarian cancer, is a great example of both.
Everyone in the video has experienced ovarian cancer in their family. I defy you to watch it without shedding a tear (and putting your hand in your pocket).
Please watch and share.
Disclaimer Read the rest of this entry »
February 25th, 2013
A client recently asked me to help them with a brochure about their efforts to promote gender diversity at the firm. The job involved interviewing the company’s female leaders about their experiences of the workplace.
During the interviews, one name kept cropping up as the company that got diversity right: McKinsey.
This consulting firm, every interviewee said, really knew how to look after its women. It was the firm they all regarded as the model for any company trying to build a more inclusive culture. I suspected it was the firm they all secretly wanted to work for.
Intrigued, I decided to check out the section about diversity on McKinsey’s site. Read the rest of this entry »
February 20th, 2013
We regularly get people coming to this blog who have searched for the phrase “advise and revert”. Invariably, these visitors are from Asian countries where English is not the first language.
I suspect an Anglophone colleague has utterly befuddled such readers by sending them an email promising to “advise and revert” or asking them to “please advise and revert”. Read the rest of this entry »
February 12th, 2013
Can you spot what’s wrong with this sentence?
Despite announcing record sales, Apple’s share price fell 10% yesterday.
It was the original opening line of a blog post I published the other week. The moment I pressed “publish” I realised, with horror, that the sentence would have Lynn Truss types fizzing with disgust. Read the rest of this entry »
January 28th, 2013
At Doris and Bertie, we hate annoying jargon and pretentious gobbledygook.
So we were delighted to discover the Up-Goer Five text editor. This online tool challenges you to describe an idea using only the most common 1,000 words in English. Read the rest of this entry »
January 24th, 2013
Despite announcing record sales, Apple experienced a 10% fall in its share price yesterday. Investors, it’s been claimed, are out of love with Apple.
Is it any wonder, when the firm’s investor relations homepage contains this sort of impenetrable gunk: Read the rest of this entry »
December 18th, 2012
Today, we have a guest post by copywriter Phil Williams. Thanks for bringing this dreadful bit of ad copy to our attention, Phil! Read the rest of this entry »
December 10th, 2012
We spotted this van outside a building site across the road from Doris and Bertie towers:
Fluid transfer solutions?
It could mean anything, couldn’t it? Read the rest of this entry »
November 30th, 2012
On finishing a delicious Doris and Bertie power lunch from itsu yesterday, I was confronted with this image…
…and this one…
…and this one…
They’re what Naomi Wolf once described as “beauty porn”: pictures of women, aimed at women. And designed to make us all feel rubbish about our wobbly bits.
What made them all the more alarming was that they were accompanied by this nauseating bit of baby speak:
Like the pics, the infantilised tone of voice seems primarily aimed at the body-conscious woman. Whoever wrote it must be the only person on the planet who hasn’t noticed that Innocent-style “wackaging” is deeply annoying and the subject of mainstream ridicule.
Let’s take a closer look at what’s going on here. Read the rest of this entry »