October 21st, 2014
Join us on Tuesday, 18 November for a talk on how to win your readers over to your way of thinking. If you ever need to use words to sell an idea, a strategy or a product, you’ll find the session invaluable.
Come along and you’ll discover:
How to make your audience care about your message as much as you do
The three secrets of highly persuasive communicators
How to explain anything to anyone – no matter how complex
Inspiring examples from a range of disciplines, including business, law, science and technology
What music and art can teach us about crafting irresistible copy
After the talk you’ll have a chance to mingle with other professionals over drinks.
Upstairs at citizenM, Bankside
7pm: welcome and registration
7.15pm: talk begins
8pm: talk ends
October 16th, 2014
Someone forwarded me this piece of buzzword-addled blather, which had arrived in his inbox:
Read the rest of this entry »
September 30th, 2014
Apologies for the poor quality image, but the fact you can’t read the text on this poster, taken in the car park of Harpenden railway station, is kinda the point. Read the rest of this entry »
September 24th, 2014
We just rediscovered this fabulous barrage of bollocks in the Doris and Bertie swipefile of corporate tommyrot. Read the rest of this entry »
September 17th, 2014
You could spend your entire day reading blogs about copywriting. In a new series, we’re going to help you pare down your RSS feed to the handful of (other) blogs you really need to look at if you work with words. Read the rest of this entry »
April 15th, 2014
This is what passes for “insight” at “the trusted advisor to the world’s leading businesses, governments,
and institutions”: Read the rest of this entry »
April 10th, 2014
So. Maria Miller’s apology to the House of Commons. As the UK press have repeatedly reminded us, it was just thirty-two seconds long. But its perfunctory nature wasn’t the only reason it bombed. Read the rest of this entry »
March 5th, 2014
The first rule of breaking bad news? Don’t pretend the bad news is good news.
Let’s take these posters you’ve put up around central London: Read the rest of this entry »
February 27th, 2014
Are you good at shaping new initiatives in the front of funnel? And driving successful completion through Gates A, B and C?
Could you manage the formation, chartering and launch of new foresight activation initiatives?
Are you, at the same time, a strong verbal and written communicator?
If your answer to all these questions is “yes”, then following job could be for you… Read the rest of this entry »
January 23rd, 2014
Why not kick off the new year by learning to incorporate story telling into your business communications?
On Wednesday 19 February from 6.30pm I’ll be giving a short talk in London on storytelling. Do come along if you’d like to learn how stories can help you forge stronger connections with more readers. Book now.
Join us and you’ll come away with ideas you can apply instantly to make your comms more human, memorable and persuasive.
• How to persuade your readers by writing from the heart
• How to ditch that boring boilerplate once and for all
• Where to find the best stories
• How to build trust among employees, customers, investors – anyone who matters to your business
After the talk you’ll join other professionals for a spot of networking over drinks.
Doris and Bertie are hosting the event at citizenM, a stylish boutique hotel near London Bridge. Come along if you can!
Tickets cost £20 per person, which includes the talk and drinks.
Places are limited so don’t delay!