http://www.dorisandbertie.com/goodcopybadcopy/2008/08/20/real-verbs-or-how-not-to-write-like-a-bureaucrat/ A blog about good business writing and bad. Especially the bad. Because there's so much more of the bad. Tue, 07 Feb 2012 18:46:50 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.dorisandbertie.com/goodcopybadcopy/2008/08/20/real-verbs-or-how-not-to-write-like-a-bureaucrat/comment-page-1/#comment-1280 goodcopybadcopy » Blog Archive » Another 30 words and phrases you should stop using right now Wed, 02 Sep 2009 05:19:05 +0000 http://www.daccreative.co.uk/goodcopybadcopy/?p=27#comment-1280 [...] 43. Deliver Business people, if there’s one thing you can do to instantly sound more articulate, it’s to ditch this stupid word that you’d never contemplate using outside of the office. Do you “deliver love” to your kids? Or do you simply “love” them? Do you relax by “delivering cooking”? Or do you simply “cook”? Then why are you still delivering change/success/innovation and a whole host of other abstract nouns? And by the way, the addition of the word “on” or “against” after “deliver” doesn’t make you sound more impressive either. [...] [...] 43. Deliver Business people, if there’s one thing you can do to instantly sound more articulate, it’s to ditch this stupid word that you’d never contemplate using outside of the office. Do you “deliver love” to your kids? Or do you simply “love” them? Do you relax by “delivering cooking”? Or do you simply “cook”? Then why are you still delivering change/success/innovation and a whole host of other abstract nouns? And by the way, the addition of the word “on” or “against” after “deliver” doesn’t make you sound more impressive either. [...]

]]> http://www.dorisandbertie.com/goodcopybadcopy/2008/08/20/real-verbs-or-how-not-to-write-like-a-bureaucrat/comment-page-1/#comment-651 clare Sun, 31 Aug 2008 11:50:56 +0000 http://www.daccreative.co.uk/goodcopybadcopy/?p=27#comment-651 Sounds like your tutors understood the job market completely - and that, yes, so many business types seem to be taken in by these words! Sounds like your tutors understood the job market completely – and that, yes, so many business types seem to be taken in by these words!

]]> http://www.dorisandbertie.com/goodcopybadcopy/2008/08/20/real-verbs-or-how-not-to-write-like-a-bureaucrat/comment-page-1/#comment-650 Zoe Fri, 29 Aug 2008 09:11:03 +0000 http://www.daccreative.co.uk/goodcopybadcopy/?p=27#comment-650 I remember during university years being instructed to inject my resume with "action verbs." This advice usually translated into these exact filler verbs you've discussed here... Are the people reading resumes really that dumb that they'll mistake the word "drive" to be more active than "change?" I think (hope?) not. I'm glad to see you agree! I remember during university years being instructed to inject my resume with “action verbs.” This advice usually translated into these exact filler verbs you’ve discussed here… Are the people reading resumes really that dumb that they’ll mistake the word “drive” to be more active than “change?” I think (hope?) not. I’m glad to see you agree!

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