Sadly, I imagine that spin, like debt, will always be rediscovered by the next generation, who are too young to remember how bad it was the last time round.

But of course you’re right – if doctors had used the term a couple of years ago they might have got away with it. But now, thanks to the complete and utter collapse of the post-war capitalist debt/banking system, phrases like that look exactly like what they are – lies.

do you think we might also be witnessing the end of the age of spin?