Comments on: Strapline clichés to avoid: the alliterative triplet http://www.dorisandbertie.com/goodcopybadcopy/2009/07/15/strapline-cliches-to-avoid-the-alliterative-triplet/ A blog about good business writing and bad. Especially the bad. Because there's so much more of the bad. Tue, 07 Feb 2012 18:46:50 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Clare Lynch http://www.dorisandbertie.com/goodcopybadcopy/2009/07/15/strapline-cliches-to-avoid-the-alliterative-triplet/comment-page-1/#comment-1111 Clare Lynch Mon, 20 Jul 2009 15:39:37 +0000 http://www.daccreative.co.uk/goodcopybadcopy/?p=290#comment-1111 Ooh, that would make me wince, too. I'd be tempted to take a Lynn Truss approach and sneak down there at night with a marker pen. Vocab-wise, you'd still be left with at least two corporate cliches ("passionate" and "innovative"), but a nifty "d" inserted at the end of "experience" would add a little bit of sanity. Ooh, that would make me wince, too. I’d be tempted to take a Lynn Truss approach and sneak down there at night with a marker pen. Vocab-wise, you’d still be left with at least two corporate cliches (“passionate” and “innovative”), but a nifty “d” inserted at the end of “experience” would add a little bit of sanity.

]]> By: Jody Bruner http://www.dorisandbertie.com/goodcopybadcopy/2009/07/15/strapline-cliches-to-avoid-the-alliterative-triplet/comment-page-1/#comment-1110 Jody Bruner Mon, 20 Jul 2009 15:29:39 +0000 http://www.daccreative.co.uk/goodcopybadcopy/?p=290#comment-1110 This triplet is on a bus shelter ad near my office. It's the lack of parallel structure that is slowly driving me crazy: passionate. innovative. experience. Grrrrr. I actually have to avert my eyes when I walk by it. This triplet is on a bus shelter ad near my office. It’s the lack of parallel structure that is slowly driving me crazy: passionate. innovative. experience. Grrrrr. I actually have to avert my eyes when I walk by it.

]]> By: Clare Lynch http://www.dorisandbertie.com/goodcopybadcopy/2009/07/15/strapline-cliches-to-avoid-the-alliterative-triplet/comment-page-1/#comment-1097 Clare Lynch Wed, 15 Jul 2009 14:16:00 +0000 http://www.daccreative.co.uk/goodcopybadcopy/?p=290#comment-1097 Brad, you've inspired me to come up with the strapline that perfectly captures my approach to business jargon: Deplore, Deride, Destroy Brad, you’ve inspired me to come up with the strapline that perfectly captures my approach to business jargon: Deplore, Deride, Destroy

]]> By: Brad Shorr http://www.dorisandbertie.com/goodcopybadcopy/2009/07/15/strapline-cliches-to-avoid-the-alliterative-triplet/comment-page-1/#comment-1096 Brad Shorr Wed, 15 Jul 2009 14:06:06 +0000 http://www.daccreative.co.uk/goodcopybadcopy/?p=290#comment-1096 Clare, You are so right. We need more words. Discover, Dissect, Design, Deliver, Divulge, Disappear Now we're getting somewhere. Clare, You are so right. We need more words.

Discover, Dissect, Design, Deliver, Divulge, Disappear

Now we’re getting somewhere.

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