Comments on: Strapline clichés to avoid #2: any strapline that includes the word “passion” (but especially if it’s combined with “excellence”) http://www.daccreative.co.uk/goodcopybadcopy/2009/07/17/strapline-cliches-to-avoid-2-any-strapline-that-includes-the-word-%e2%80%9cpassion%e2%80%9d-but-especially-if-it%e2%80%99s-combined-with-%e2%80%9cexcellence%e2%80%9d/ A blog about good business writing and bad. Especially the bad. Because there's so much more of the bad. Fri, 26 Feb 2010 10:14:41 -0700 http://wordpress.org/?v=2.8.3 hourly 1 By: Clare Lynch http://www.daccreative.co.uk/goodcopybadcopy/2009/07/17/strapline-cliches-to-avoid-2-any-strapline-that-includes-the-word-%e2%80%9cpassion%e2%80%9d-but-especially-if-it%e2%80%99s-combined-with-%e2%80%9cexcellence%e2%80%9d/comment-page-1/#comment-1355 Clare Lynch Wed, 16 Sep 2009 20:02:46 +0000 http://www.daccreative.co.uk/goodcopybadcopy/?p=303#comment-1355 That's the thing with "solutions", everyone hates it, but everyone continues to use it. I hope you've checked out my rant about it, by the way? http://www.wordsellinc.com/blog/copywriting/selling-solutions/ That’s the thing with “solutions”, everyone hates it, but everyone continues to use it. I hope you’ve checked out my rant about it, by the way? http://www.wordsellinc.com/blog/copywriting/selling-solutions/

]]> By: Elaine Swift http://www.daccreative.co.uk/goodcopybadcopy/2009/07/17/strapline-cliches-to-avoid-2-any-strapline-that-includes-the-word-%e2%80%9cpassion%e2%80%9d-but-especially-if-it%e2%80%99s-combined-with-%e2%80%9cexcellence%e2%80%9d/comment-page-1/#comment-1342 Elaine Swift Mon, 14 Sep 2009 09:39:08 +0000 http://www.daccreative.co.uk/goodcopybadcopy/?p=303#comment-1342 I passionately hate the word passionate! If there is so much passion flying around why is customer service generally so awful? Passion has gone the way of solutions - my other pet hate together with delivering and driving. Mmm how about - \'Passionate about delivering solutions to drive your business\'. Sad thing is, I bet it\'s already in use somewhere! I passionately hate the word passionate! If there is so much passion flying around why is customer service generally so awful?

Passion has gone the way of solutions – my other pet hate together with delivering and driving. Mmm how about – \’Passionate about delivering solutions to drive your business\’. Sad thing is, I bet it\’s already in use somewhere!

]]> By: Clare Lynch http://www.daccreative.co.uk/goodcopybadcopy/2009/07/17/strapline-cliches-to-avoid-2-any-strapline-that-includes-the-word-%e2%80%9cpassion%e2%80%9d-but-especially-if-it%e2%80%99s-combined-with-%e2%80%9cexcellence%e2%80%9d/comment-page-1/#comment-1190 Clare Lynch Tue, 04 Aug 2009 16:23:58 +0000 http://www.daccreative.co.uk/goodcopybadcopy/?p=303#comment-1190 Stephen So is "passion to perform" what Glaswegian men do publicly in the street on a Saturday night when they can't find a urinal? C Stephen

So is “passion to perform” what Glaswegian men do publicly in the street on a Saturday night when they can’t find a urinal?

C

]]> By: Stephen Carville http://www.daccreative.co.uk/goodcopybadcopy/2009/07/17/strapline-cliches-to-avoid-2-any-strapline-that-includes-the-word-%e2%80%9cpassion%e2%80%9d-but-especially-if-it%e2%80%99s-combined-with-%e2%80%9cexcellence%e2%80%9d/comment-page-1/#comment-1188 Stephen Carville Tue, 04 Aug 2009 12:24:32 +0000 http://www.daccreative.co.uk/goodcopybadcopy/?p=303#comment-1188 Isn't "passion" how one would describe heavy rain in Glasgow? Isn’t “passion” how one would describe heavy rain in Glasgow?

]]> By: Clare Lynch http://www.daccreative.co.uk/goodcopybadcopy/2009/07/17/strapline-cliches-to-avoid-2-any-strapline-that-includes-the-word-%e2%80%9cpassion%e2%80%9d-but-especially-if-it%e2%80%99s-combined-with-%e2%80%9cexcellence%e2%80%9d/comment-page-1/#comment-1116 Clare Lynch Wed, 22 Jul 2009 11:57:11 +0000 http://www.daccreative.co.uk/goodcopybadcopy/?p=303#comment-1116 Martin - thank you so much for posting that. It's absolutely hilarious! Martin – thank you so much for posting that. It’s absolutely hilarious!

]]> By: Martin Williams http://www.daccreative.co.uk/goodcopybadcopy/2009/07/17/strapline-cliches-to-avoid-2-any-strapline-that-includes-the-word-%e2%80%9cpassion%e2%80%9d-but-especially-if-it%e2%80%99s-combined-with-%e2%80%9cexcellence%e2%80%9d/comment-page-1/#comment-1115 Martin Williams Wed, 22 Jul 2009 11:42:16 +0000 http://www.daccreative.co.uk/goodcopybadcopy/?p=303#comment-1115 Passion Victims David Mitchell takes a position too :-) vid http://www.guardian.co.uk/commentisfree/interactive/2009/apr/30/advertising Passion Victims

David Mitchell takes a position too :-) vid http://www.guardian.co.uk/commentisfree/interactive/2009/apr/30/advertising

]]> By: Clare Lynch http://www.daccreative.co.uk/goodcopybadcopy/2009/07/17/strapline-cliches-to-avoid-2-any-strapline-that-includes-the-word-%e2%80%9cpassion%e2%80%9d-but-especially-if-it%e2%80%99s-combined-with-%e2%80%9cexcellence%e2%80%9d/comment-page-1/#comment-1114 Clare Lynch Wed, 22 Jul 2009 08:21:53 +0000 http://www.daccreative.co.uk/goodcopybadcopy/?p=303#comment-1114 I think there should be, Elisa. All those people performing passionately sounds a bit steamy, too! I think there should be, Elisa. All those people performing passionately sounds a bit steamy, too!

]]> By: Elisa http://www.daccreative.co.uk/goodcopybadcopy/2009/07/17/strapline-cliches-to-avoid-2-any-strapline-that-includes-the-word-%e2%80%9cpassion%e2%80%9d-but-especially-if-it%e2%80%99s-combined-with-%e2%80%9cexcellence%e2%80%9d/comment-page-1/#comment-1113 Elisa Tue, 21 Jul 2009 17:28:07 +0000 http://www.daccreative.co.uk/goodcopybadcopy/?p=303#comment-1113 Are there extra points for combining your two columns, ie "People, Passion and Performance". (Visa event a few years ago - not my idea!) Are there extra points for combining your two columns, ie “People, Passion and Performance”. (Visa event a few years ago – not my idea!)

]]> By: Clare Lynch http://www.daccreative.co.uk/goodcopybadcopy/2009/07/17/strapline-cliches-to-avoid-2-any-strapline-that-includes-the-word-%e2%80%9cpassion%e2%80%9d-but-especially-if-it%e2%80%99s-combined-with-%e2%80%9cexcellence%e2%80%9d/comment-page-1/#comment-1109 Clare Lynch Mon, 20 Jul 2009 09:37:28 +0000 http://www.daccreative.co.uk/goodcopybadcopy/?p=303#comment-1109 Stephen, that's hilarious! And hey, apostrophe crimes happen to the best of us - write in haste, repent at leisure . . . Stephen, that’s hilarious!

And hey, apostrophe crimes happen to the best of us – write in haste, repent at leisure . . .

]]> By: Stephen Carville http://www.daccreative.co.uk/goodcopybadcopy/2009/07/17/strapline-cliches-to-avoid-2-any-strapline-that-includes-the-word-%e2%80%9cpassion%e2%80%9d-but-especially-if-it%e2%80%99s-combined-with-%e2%80%9cexcellence%e2%80%9d/comment-page-1/#comment-1108 Stephen Carville Mon, 20 Jul 2009 09:19:16 +0000 http://www.daccreative.co.uk/goodcopybadcopy/?p=303#comment-1108 oh gods! My phone has picked up an errant apostrophe in the above post. I am hanging my head in shame. oh gods!

My phone has picked up an errant apostrophe in the above post.

I am hanging my head in shame.

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