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	<title>Comments on: Thirty words and phrases you need to stop using today</title>
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	<link>http://www.daccreative.co.uk/goodcopybadcopy/2009/07/24/thirty-words-you-need-to-stop-using-today/</link>
	<description>A blog about good business writing and bad. Especially the bad. Because there's so much more of the bad.</description>
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		<title>By: DYSPEPSIA GENERATION &#187; Blog Archive &#187; Thirty words and phrases you need to stop using today</title>
		<link>http://www.daccreative.co.uk/goodcopybadcopy/2009/07/24/thirty-words-you-need-to-stop-using-today/comment-page-2/#comment-1434</link>
		<dc:creator>DYSPEPSIA GENERATION &#187; Blog Archive &#187; Thirty words and phrases you need to stop using today</dc:creator>
		<pubDate>Tue, 05 Jan 2010 02:55:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.daccreative.co.uk/goodcopybadcopy/?p=330#comment-1434</guid>
		<description>[...] Read it. 1. Bandwidth Please don’t tell me you don’t have the “bandwidth” to take on a project. I’ll just assume you mean you don’t have the mental capacity to do it. And I’m probably right. 10. Passion For God’s sake, get a room, won’t you? Some of us are trying to work in here. 15. Human capital Smarter HR types, having wised up to the offensiveness of the term “Human Resources”, have rebranded the field as “Human Capital”. Hmm. Still kinda implies that you see me as a figure on a balance sheet, doesn’t it? An asset to be used, shifted around or disposed of as required. What, you mean I am? Oh, okay then. 24. Challenge The fact that your sales are down 54% on the quarter isn’t a challenge – it’s a problem. Recognise it as such. [...]</description>
		<content:encoded><![CDATA[<p>[...] Read it. 1. Bandwidth Please don’t tell me you don’t have the “bandwidth” to take on a project. I’ll just assume you mean you don’t have the mental capacity to do it. And I’m probably right. 10. Passion For God’s sake, get a room, won’t you? Some of us are trying to work in here. 15. Human capital Smarter HR types, having wised up to the offensiveness of the term “Human Resources”, have rebranded the field as “Human Capital”. Hmm. Still kinda implies that you see me as a figure on a balance sheet, doesn’t it? An asset to be used, shifted around or disposed of as required. What, you mean I am? Oh, okay then. 24. Challenge The fact that your sales are down 54% on the quarter isn’t a challenge – it’s a problem. Recognise it as such. [...]</p>
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		<title>By: Clare Lynch</title>
		<link>http://www.daccreative.co.uk/goodcopybadcopy/2009/07/24/thirty-words-you-need-to-stop-using-today/comment-page-2/#comment-1420</link>
		<dc:creator>Clare Lynch</dc:creator>
		<pubDate>Wed, 16 Dec 2009 09:13:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.daccreative.co.uk/goodcopybadcopy/?p=330#comment-1420</guid>
		<description>Mary, you can have all of those included. I&#039;m particularly fond of &quot;reach out&quot;. I had been wondering where it came from until one night I was watching The Sopranos and Tony used it to refer to getting in touch with the New York family as a precursor to all-out Mafia war. 

Hmm - is that what colleagues really mean when they use it?</description>
		<content:encoded><![CDATA[<p>Mary, you can have all of those included. I&#8217;m particularly fond of &#8220;reach out&#8221;. I had been wondering where it came from until one night I was watching The Sopranos and Tony used it to refer to getting in touch with the New York family as a precursor to all-out Mafia war. </p>
<p>Hmm &#8211; is that what colleagues really mean when they use it?</p>
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		<title>By: Mary Pat Whaley</title>
		<link>http://www.daccreative.co.uk/goodcopybadcopy/2009/07/24/thirty-words-you-need-to-stop-using-today/comment-page-2/#comment-1419</link>
		<dc:creator>Mary Pat Whaley</dc:creator>
		<pubDate>Wed, 16 Dec 2009 00:16:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.daccreative.co.uk/goodcopybadcopy/?p=330#comment-1419</guid>
		<description>I vote for:
 - face time
- reach out (why did people stop just calling each other?)
- capacity

Thanks for the fun post - I look forward to more words.</description>
		<content:encoded><![CDATA[<p>I vote for:<br />
 &#8211; face time<br />
- reach out (why did people stop just calling each other?)<br />
- capacity</p>
<p>Thanks for the fun post &#8211; I look forward to more words.</p>
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		<title>By: Terminologia etc. &#187; &#187; gergo aziendale inglese</title>
		<link>http://www.daccreative.co.uk/goodcopybadcopy/2009/07/24/thirty-words-you-need-to-stop-using-today/comment-page-2/#comment-1408</link>
		<dc:creator>Terminologia etc. &#187; &#187; gergo aziendale inglese</dc:creator>
		<pubDate>Thu, 10 Dec 2009 18:02:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.daccreative.co.uk/goodcopybadcopy/?p=330#comment-1408</guid>
		<description>[...] Thirty words and phrases you need to stop using today dà altri esempi, tra cui ho sempre trovato fastidiosi il verbo leverage (“sfruttare”, “usare a proprio vantaggio”), takeaways (usato al plurale: le informazioni utili che si ricavano da una riunione o presentazione) e competency (in particolare core competencies, l’insieme di conoscenze ed esperienze necessarie per un’attività specifica. Chissà perché viene preferito a competence…). [...]</description>
		<content:encoded><![CDATA[<p>[...] Thirty words and phrases you need to stop using today dà altri esempi, tra cui ho sempre trovato fastidiosi il verbo leverage (“sfruttare”, “usare a proprio vantaggio”), takeaways (usato al plurale: le informazioni utili che si ricavano da una riunione o presentazione) e competency (in particolare core competencies, l’insieme di conoscenze ed esperienze necessarie per un’attività specifica. Chissà perché viene preferito a competence…). [...]</p>
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		<title>By: Pompous Twat</title>
		<link>http://www.daccreative.co.uk/goodcopybadcopy/2009/07/24/thirty-words-you-need-to-stop-using-today/comment-page-1/#comment-1407</link>
		<dc:creator>Pompous Twat</dc:creator>
		<pubDate>Thu, 10 Dec 2009 10:30:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.daccreative.co.uk/goodcopybadcopy/?p=330#comment-1407</guid>
		<description>I&#039;m glad you learned the difference between transitive and intransitive verbs -  however escalate is also an ergative verb where the object may be implied.</description>
		<content:encoded><![CDATA[<p>I&#8217;m glad you learned the difference between transitive and intransitive verbs &#8211;  however escalate is also an ergative verb where the object may be implied.</p>
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		<title>By: Julian</title>
		<link>http://www.daccreative.co.uk/goodcopybadcopy/2009/07/24/thirty-words-you-need-to-stop-using-today/comment-page-1/#comment-1406</link>
		<dc:creator>Julian</dc:creator>
		<pubDate>Thu, 10 Dec 2009 08:09:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.daccreative.co.uk/goodcopybadcopy/?p=330#comment-1406</guid>
		<description>Under &quot;Impact&quot;, I believe your sentence should end with &quot;aren&#039;t you&quot; rather than &quot;don’t you&quot;</description>
		<content:encoded><![CDATA[<p>Under &#8220;Impact&#8221;, I believe your sentence should end with &#8220;aren&#8217;t you&#8221; rather than &#8220;don’t you&#8221;</p>
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		<title>By: Twitted by AnthillMagazine</title>
		<link>http://www.daccreative.co.uk/goodcopybadcopy/2009/07/24/thirty-words-you-need-to-stop-using-today/comment-page-1/#comment-1405</link>
		<dc:creator>Twitted by AnthillMagazine</dc:creator>
		<pubDate>Thu, 10 Dec 2009 01:47:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.daccreative.co.uk/goodcopybadcopy/?p=330#comment-1405</guid>
		<description>[...] This post was Twitted by AnthillMagazine [...]</description>
		<content:encoded><![CDATA[<p>[...] This post was Twitted by AnthillMagazine [...]</p>
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		<title>By: Simon Nickerson</title>
		<link>http://www.daccreative.co.uk/goodcopybadcopy/2009/07/24/thirty-words-you-need-to-stop-using-today/comment-page-1/#comment-1386</link>
		<dc:creator>Simon Nickerson</dc:creator>
		<pubDate>Fri, 23 Oct 2009 15:55:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.daccreative.co.uk/goodcopybadcopy/?p=330#comment-1386</guid>
		<description>Sorry, I must try not to hog this space too frequently!  Since my last offering, my number one horror word is,  &quot;issue&quot;.  The overuse and misuse of this word, is driving me insane!  It has become a lazy catch-all word when previously a whole variety of actually more exact and descriptive words were used, e.g. &quot;problem&quot;, &quot;difficulty&quot;, &quot;challenge&quot; (the latter&#039;s almost cliché itself though!), or “error”.  It’s become a favourite corporate jargon word at all levels, not least by those dealing with retail customers. One detects that by using the word “issue”  instead of  e.g. “problem”, “difficultly” or “failure”,  a customer’s complaint or query can be made to appear less serious. Recently I telephoned to complain about my broadband service.  The reply I received involved the word “issue” eleven times within two minutes! Here’s another example today (23/10/.09) from an online news story about the temporary failure of NatWest hole-in-the-wall machines: 
&quot;We are aware there was a technical issue affecting some of our systems earlier,&quot; the spokesman said.
&quot;We have identified and resolved the issue and apologise for any inconvenience this may have caused our customers.&quot;
Give me strength!</description>
		<content:encoded><![CDATA[<p>Sorry, I must try not to hog this space too frequently!  Since my last offering, my number one horror word is,  &#8220;issue&#8221;.  The overuse and misuse of this word, is driving me insane!  It has become a lazy catch-all word when previously a whole variety of actually more exact and descriptive words were used, e.g. &#8220;problem&#8221;, &#8220;difficulty&#8221;, &#8220;challenge&#8221; (the latter&#8217;s almost cliché itself though!), or “error”.  It’s become a favourite corporate jargon word at all levels, not least by those dealing with retail customers. One detects that by using the word “issue”  instead of  e.g. “problem”, “difficultly” or “failure”,  a customer’s complaint or query can be made to appear less serious. Recently I telephoned to complain about my broadband service.  The reply I received involved the word “issue” eleven times within two minutes! Here’s another example today (23/10/.09) from an online news story about the temporary failure of NatWest hole-in-the-wall machines:<br />
&#8220;We are aware there was a technical issue affecting some of our systems earlier,&#8221; the spokesman said.<br />
&#8220;We have identified and resolved the issue and apologise for any inconvenience this may have caused our customers.&#8221;<br />
Give me strength!</p>
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		<title>By: Clare Lynch</title>
		<link>http://www.daccreative.co.uk/goodcopybadcopy/2009/07/24/thirty-words-you-need-to-stop-using-today/comment-page-1/#comment-1370</link>
		<dc:creator>Clare Lynch</dc:creator>
		<pubDate>Sat, 26 Sep 2009 10:58:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.daccreative.co.uk/goodcopybadcopy/?p=330#comment-1370</guid>
		<description>Yep, the only thing &quot;holistic&quot; has going for it is that it&#039;s not the word &quot;integrated&quot;.</description>
		<content:encoded><![CDATA[<p>Yep, the only thing &#8220;holistic&#8221; has going for it is that it&#8217;s not the word &#8220;integrated&#8221;.</p>
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		<title>By: Jason Regan</title>
		<link>http://www.daccreative.co.uk/goodcopybadcopy/2009/07/24/thirty-words-you-need-to-stop-using-today/comment-page-1/#comment-1367</link>
		<dc:creator>Jason Regan</dc:creator>
		<pubDate>Sun, 20 Sep 2009 14:10:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.daccreative.co.uk/goodcopybadcopy/?p=330#comment-1367</guid>
		<description>How about &#039;holistic&#039; as in we need a fully holistic marketing solution.
Er... you mean a &#039;solution&#039; that works across a variety of media then?</description>
		<content:encoded><![CDATA[<p>How about &#8216;holistic&#8217; as in we need a fully holistic marketing solution.<br />
Er&#8230; you mean a &#8217;solution&#8217; that works across a variety of media then?</p>
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