Comments on: Who do you think you’re talking to? http://www.dorisandbertie.com/goodcopybadcopy/2010/06/21/who-do-you-think-you%e2%80%99re-talking-to/ A blog about good business writing and bad. Especially the bad. Because there's so much more of the bad. Tue, 07 Feb 2012 18:46:50 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Chris http://www.dorisandbertie.com/goodcopybadcopy/2010/06/21/who-do-you-think-you%e2%80%99re-talking-to/comment-page-1/#comment-1625 Chris Fri, 16 Jul 2010 10:29:38 +0000 http://www.daccreative.co.uk/goodcopybadcopy/?p=803#comment-1625 Great post Clare. It's easy to spot examples where folks are looking at one audience yet speaking to another. The link to 'simple sentences' was great. The blogger shares many of my opinions. The idea of making sentences simpler reminded me of some of the ideas in the book 'Write to the point' by Bill Stott. I found it an easier read than Strunk and White. Great post Clare. It’s easy to spot examples where folks are looking at one audience yet speaking to another.

The link to ‘simple sentences’ was great. The blogger shares many of my opinions. The idea of making sentences simpler reminded me of some of the ideas in the book ‘Write to the point’ by Bill Stott. I found it an easier read than Strunk and White.

]]> By: Brad Shorr http://www.dorisandbertie.com/goodcopybadcopy/2010/06/21/who-do-you-think-you%e2%80%99re-talking-to/comment-page-1/#comment-1589 Brad Shorr Mon, 21 Jun 2010 12:37:55 +0000 http://www.daccreative.co.uk/goodcopybadcopy/?p=803#comment-1589 Excellent topic, Clare. You see this sort of thing everywhere. If the writer feels compelled to placate internal audiences, at least do so below the fold. Lead with copy the main audience will find interesting. Excellent topic, Clare. You see this sort of thing everywhere. If the writer feels compelled to placate internal audiences, at least do so below the fold. Lead with copy the main audience will find interesting.

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