Archive for the ‘Bad copy, bad science’ Category

Words that should be banned: hydration

Thursday, July 9th, 2009

img_2165One of the downsides of living in a western industrialised nation is that you’re constantly being bombarded with mendacious marketing messages by charlatans trying to sell you something that’s free, abundant and available on tap – literally.

The chief way they do it is to suggest that bottled water offers health benefits that mere tap water can’t offer. I guess it makes us all feel a little less squeamish about paying for something we’re given for free when people across whole swathes of the planet are dying of thirst every day. (more…)

Eight out of ten theoretical physicists prefer it!

Friday, May 1st, 2009

Launching a new series of posts on bad copy inspired by bad science, I hereby present to you the first ever dental hygiene product to harness the power of string theory. (more…)