Archive for the ‘Good copy’ Category

To Click Here, or Not to Click Here: That Is the SEO Question.

Wednesday, August 5th, 2009

Today, I’m delighted to introduce a guest post by one of my favourite bloggers, web and social media expert Brad Shorr of Word Sell, Inc. Regular readers will know that here at goodcopybadcopy we like extremely detailed discussions of business vocab, but even I had never guessed that there was so much to know about those two little words “click here”. Thanks, too, to Brad for introducing me to the phrase “link juice”. Read on, Macduff.

To sleep: perchance to dream – click here.

Did you click on the link just above? Weren’t you itching to? That’s the power of the much debated “click here” link. (more…)

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Posted in Good copy, Good words, bad words, How to be a writer, Uncategorised | 14 Comments »

Good copy alert!

Tuesday, July 7th, 2009

bottle Today I’m going to break with tradition.

Instead of mocking an example of bad copy, as is my wont, I’d like to introduce you to some copy that I think is good – really good.

So good, in fact, that your usually pedantic goodcopybadcopy blogger is prepared to overlook the occasional punctuation lapse (I would have inserted a hyphen here, a comma there).

To the left, you see a bottle of Punk IPA, described oxymoronically on the bottle as a “post modern classic pale ale”.

It’s produced by BrewDog, an independent Scottish brewery founded in 2007 by two young entrepreneurs who are clearly passionate about their trade.

Disclaimer
I have a bias to declare. I love this beer. It’s my current favourite tipple. In fact, here at goodcopybadcopy towers we’ve just taken delivery of 60 bottles of it to see us through the summer. (more…)

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Posted in Good copy | 4 Comments »