Comments for goodcopybadcopy

Comment on Corpspeak alert: “Solutions” still going strong by Paul Mitchell

Paul Mitchell — Fri, 26 Feb 2010 10:14:41 +0000

Hello Clare,

I received this today and thought you might like it:

“Euan worked on the BBC’s award winning leadership programme, gaining experience in how to engage and inspire people with the possibilities of social computing as a business tool. He is now an independent advisor on social computing for business, as well as a reputable writer, thinker and public speaker.”

Can one be a reputable thinker?

Comment on Corpspeak alert: “Solutions” still going strong by Bridget Reilly

Bridget Reilly — Sun, 07 Feb 2010 23:01:52 +0000

I’m relieved to see I’m not the only one building a case against “solutions”, can we add the phrase “all your X needs” to that hit list? It’s the crutch for lazy advertisers!
In related jargon news, the anti-spam confirmation to post this response was “synergy”…

Comment on Corpspeak alert: “Solutions” still going strong by ali turnbull

ali turnbull — Thu, 04 Feb 2010 09:58:54 +0000

There’s a company called Laundry Solutions which I thought was things like non-bio liquid and fabric conditioner but no, it’s a consultancy.

Oh, and the anti-spam word to post this comment is ‘learnings’

Comment on Corpspeak alert: “Solutions” still going strong by Steevill

Steevill — Thu, 04 Feb 2010 09:55:59 +0000

There is a door and window company in Dublin, with van livery that proudly proclaims ‘Opening Solutions’.

Comment on Corpspeak alert: “Solutions” still going strong by Brad Shorr

Brad Shorr — Wed, 03 Feb 2010 20:14:21 +0000

Clare, Is there, oh is there, a solution to the solution problem in copywriting? What we need is some dissolution.

Comment on Corpspeak alert: “Solutions” still going strong by Richard Owsley

Richard Owsley — Wed, 03 Feb 2010 16:29:06 +0000

I’ve read that Access one four times now and I’m none the wiser as to what Access does. I knew what Regus and Liberty did beforehand so I suppose that’s cheating. But if I hadn’t have known, I don’t suppose I’d have had a clue either about Regus. They’re all pretty poor efforts at communicating though aren’t they?

Comment on Corpspeak alert: “Solutions” still going strong by Andrew Nattan

Andrew Nattan — Wed, 03 Feb 2010 15:48:22 +0000

I think that “Dressolutions” is probably more a play on “Resolutions”, given the context…

However, that “get more from your solutions” line is truly vile. Honestly. I think I was just sick in my own mouth.

Comment on Marketing segmentation: how not to do it by Steevill

Steevill — Thu, 28 Jan 2010 14:04:29 +0000

Priceless. However, I feel the senior ladies and gents leaflet is lacking in one line of copy, that’s bound to reassure the target audience…
“Aides on hand to wipe up after any “accidents” due to over-exertion!”

Comment on Marketing segmentation: how not to do it by Tweets that mention goodcopybadcopy » Blog Archive » Marketing segmentation: how not to do it -- Topsy.com

Thu, 28 Jan 2010 12:07:15 +0000

[...] This post was mentioned on Twitter by Clare Lynch, susie sullivan. susie sullivan said: http://www.daccreative.co.uk/goodcopybadcopy/2010/01/27/marketing-segmentation-how-not-to-do-it/ i can so relate! [...]

Comment on Marketing segmentation: how not to do it by smfifteen

smfifteen — Thu, 28 Jan 2010 09:34:02 +0000

Ooh, yes, I’d love a “celeb body”, please (because all celebs look great, and all non-celebs don’t, right?). Specifically, I’d like to have Elizabeth Taylor’s body…or, perhaps, Orson Welles. Can the Power Plate fix it for me?