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Need to come up with a strapline that really sums up your company? Think carefully before going the way of the alliterative triplet.

Alliterative triplets are straplines where three words are chosen not because they capture the very essence of the brand they describe, but because, well, they just happen to share the same initial letter.

They’re the corporate equivalent of the bad poem that rhymes for the sake of it. (more…)