Today I’m going to break with tradition.
Instead of mocking an example of bad copy, as is my wont, I’d like to introduce you to some copy that I think is good – really good.
So good, in fact, that your usually pedantic goodcopybadcopy blogger is prepared to overlook the occasional punctuation lapse (I would have inserted a hyphen here, a comma there).
To the left, you see a bottle of Punk IPA, described oxymoronically on the bottle as a “post modern classic pale ale”.
It’s produced by BrewDog, an independent Scottish brewery founded in 2007 by two young entrepreneurs who are clearly passionate about their trade.
Disclaimer
I have a bias to declare. I love this beer. It’s my current favourite tipple. In fact, here at goodcopybadcopy towers we’ve just taken delivery of 60 bottles of it to see us through the summer. (more…)
