Write like a journalist
One journalist we know has a sign above his keyboard saying “nobody has to read this crap”. Yes, even professionals have to fight for their readers’ attention. So when you’re writing for busy people, how can you get your voice heard?
Discover tried and tested journalistic techniques for grabbing your readers from the outset — and compelling them to read on. You’ll learn:
- How to structure your writing for the best effect
- The art of the compelling headline
- What makes a good story — and how to find one
- Interview skills — how to ask the questions that lead to great content
- Putting the reader first — while still getting your message across
- When, why and how to use quotes — and why so many corporate writers get it wrong
